Craig Dance, Founder and CEO of Champion Coach, Episode 173

Listen Here Now on Apple Podcasts (or wherever you listen to podcasts).


Craig Dance’s passion for sports has fueled his desire to make Champion Coach the most respected name for motorcoach ground transportation among professional and collegiate teams. He is fully committed to providing customers with the newest models, cleanest motorcoaches, and the latest technology on the road today. Craig and his wife Hazel married in 1989 and have three adult children working at Champion Coach. They are both devoted Christians seeking to honor the Lord in everything they do, both personally and professionally. Craig currently serves on the Advisory Board at Truist, Capital Campaign Committee at Joni & Friends, and as an elder at his local church, Praise Cathedral. He has also made an appearance as a guest on Dr. James Dobson’s Family Talk show.  

Craig and I connected on the show over our shared love of giving, and I know you’ll love our conversation on why giving to ministries that make a real impact can profoundly affect you as an individual. Craig also tells his stories of starting the business and meeting some of the sporting greats and why that personal touch and family atmosphere is one of the cornerstones of Champion Coach. 

“What teams and customers remember is the quick response to a problem.” - Craig Dance


“The challenge for all of us in businesses is to stay at our best every day.” - Craig Dance

“Giving set me free.” -  Craig Dance


This Week on The Wow Factor:

  • What made Craig decide to leave South Carolina for the University of Georgia

  • How Craig came up with the business idea for Champion Coach  

  • The inner workings of Champion Coach and how they manage the team movement in Major League Baseball and NCAA basketball tournaments, among others

  • Some of the big personalities the drivers see up close and personal, including Coach K at Duke

  • Their commitment to providing a fantastic experience to their service users  

  • How Craig grew the business to meet increased demand

  • How Champion Coach handled the challenges of the pandemic and what they’re doing to recover post-COVID 19

  • The importance of being transparent if problems do crop up

  • Why the culture at Champion Coach is based on three central pillars, including “Sowing Back into the Kingdom”

  • Why Craig loves giving to ministries that are making an impact

  • What’s next for Craig and Champion Coach

Craig Dance’s Word of Wisdom:

Don’t sell your life out for the business. Maintain a work / life balance that allows you to spend time with your family. Don’t undervalue honesty as a quality, always under promise and over deliver, and be transparent with your team and your customers. 

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Lt. Col Dan Rooney, Air Force Fight Pilot and Founder of The Folds of Honor Foundation, Episode 174

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Joni Rogers-Kante, Founder and CEO of SeneGence, Episode 172