Matt McPherson Founder of Mathews Archery & McPherson Guitars Episode 300
Matt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of Mathews Archery, one of the most respected names in hunting and bow technology, and McPherson Guitars, known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity.
In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend Matt McPherson for a powerful conversation about calling, hearing from God, and stewarding business as a tool for impact. Matt shares how a childhood love for archery led to launching Mathews Archery, and how a prophetic word in his early 20s reshaped his view of work and ministry forever. They explore the story behind his breakthrough product Lost Camo, the founding of The Salvation Poem Foundation, and the journey to producing Light of the World, a full-length animated film on the life of Jesus.
From financial risk during COVID shutdowns to watching a God-sized vision unfold on screen, Matt’s story is full of practical faith, spiritual listening, and a relentless pursuit of simplicity—in both business and belief.
“I heard God say, ‘I’m going to prosper you in business so you can be self-sufficient in ministry.’” - Matt McPherson
“Let’s make our homes an uncomfortable place for the enemy to hang out.” - Matt McPherson
“The Gospel is simple: We broke it. God fixed it through Christ. And now we choose to receive it.” - Matt McPherson
This Week on The Wow Factor:
How a childhood moment with a toy bow shaped Matt’s entire future
The prophetic word that redirected Matt’s dreams and defined his mission
Why Matt believes engineers are made to simplify—and how that applies to faith
Founding Mathews Archery in Wisconsin and building a global brand
How a request for camouflage sparked the creation of Lost Camo
Practical stories of hearing from God—down to camera purchases and Walmart trips
How Matt handled a full company shutdown during COVID without layoffs
The surprising result: 2020 became Mathews' most profitable year ever
What it means to trust God’s timing (and not get ahead of Him)
The backstory behind The Salvation Poem—and its reach to over 1 billion people
Producing Light of the World: A $30M animated film sharing the story of Jesus
How the movie distills the entire Gospel into one clear, beautiful arc
Why Matt refuses to overcomplicate the message of Jesus
The joy of giving, the power of obedience, and the impact of business-led ministry
Matt McPherson’s Word of Wisdom:
If I’m going to eat the food and take up the space, I want to give back more than I take. Ask God to let you be part of what He’s doing.
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