Mike Anderson Founder of Kiierr Episode 321

Entrepreneurship, Purpose, and Building a Business That Helps People
Brad Formsma The WOW Factor Podcast

Mike Anderson is the founder of Kiierr, a company he launched with his wife, Jolene, after their own search for a better approach to hair loss. With a background in marketing and business growth, Mike initially built his career helping companies expand before deciding he wanted his work to have a more direct impact on people's lives. When Jolene experienced significant postpartum hair loss, their search for a solution introduced them to low-level laser therapy and ultimately inspired them to build a company around making the technology more accessible. 

Mike joins me today to share how his wife's experience with postpartum hair loss led them to take a leap of faith, sell their home, move into a family member's basement, and invest their savings into launching Kiierr. We discuss the early challenges of building the company, the importance of refusing to cut corners, and why Mike has intentionally kept his team small and closely connected. We also explore how Kiierr's technology works, what Mike has learned from serving more than 100,000 customers worldwide, the role family and faith have played in his entrepreneurial journey, and why understanding the people you lead is essential to becoming a better leader. 

"I don't care if you buy our product, but I care if you buy our product that it helps you." – Mike Anderson 

"We wanted a mission that actually helps people." – Mike Anderson 

"If you can take the time to have that sort of relationship with the people that work with you and under you, I think you'll understand them a lot better." – Mike Anderson 

This Week on The Wow Factor:

  • How Mike's early ambitions in professional golf eventually led him into marketing, entrepreneurship, and business growth 

  • Why his wife's experience with postpartum hair loss inspired Mike and Jolene to search for a different kind of solution 

  • How Mike and Jolene sold their home, moved into a family member's basement, and invested their savings into building Kiierr 

  • Why Mike believes building a trustworthy business means refusing to cut corners, even as competitors enter the market 

  • How a small, closely connected team has helped Kiierr grow while maintaining a family-oriented company culture 

  • What serving more than 100,000 customers has taught Mike about building a business around solving a meaningful problem 

  • Why knowing your employees' individual goals, motivations, and personalities can help you coach, mentor, and lead them more effectively 

Mike Anderson's Words of Wisdom:

“Take the time to truly know the people you lead. Every person has different motivations, goals, challenges, and dreams, and understanding those differences allows you to coach and mentor people more effectively. When leaders build genuine relationships with their team, they become better equipped to help each person succeed.” - Mike Anderson  

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